Now onto the logo. First of all, let’s totally ignore the fact that every other women’s fastpitch team is called the Heat. Seriously, there were at least ten different Heat fastpitch teams in little old Olympia, Washington while I was growing up and I can only assume that it continues to grow. Let’s also ignore how easy it is to name your team the Heat in Arizona, not a ton of imagination there.
Ignoring those factors I would give this logo a big thumbs up. It’s very striking when you see it for the first time and immediately catches your attention. It’s very exciting and very animated and also does a great job of explaining what the Arizona Heat are. It’s hard to mistake that pose for any other sport than fastpitch (except maybe hardcore lawn bowling).
It also does a good job of illustrating the feminine. Sometimes women’s logos go to far with this giving them far too shapely a figure or humongous chests or whatever, but this one does a great job of suggesting it without shoving it down your throat. It’s obvious that it is a women’s team without being exploitative about it.
So kudos to the Arizona Heat for their logo. Now if only we can work on that name. It really is just too much of a cliche for me. If you are in Tucson and interested, the Heat open their season on May 26th at 7:30 PM against the Phoenix Flames.