On Thursday, the Samueli family unveiled the new Duck’s logo and jerseys. The good news is that they have ditched the trendy early 90’s teal and eggplant color scheme and replaced it with the trendy early 00’s black, metallic gold and orange color scheme. Gone is the duck billed goalie mask, in is a web footed “D” and a bold “Anaheim Ducks” script.
I have no big problem with this logo. But it’s not very exciting or interesting. It’s another example of a team that had a great opportunity to really make an impact with something ground-breaking and unique, but they played it safe and went with something that is just OK. The best I can say about it is, it will do.
I always liked the goalie mask, but hated the colors. They kept their mascot Wildwing, who is modeled after the old jerseys, why couldn’t they keep the goalie mask and spruce it up a bit if they weren’t planning on hitting a homerun with a new logo? At the very least use it as a secondary logo.
The goalie mask, to me, was one of the most unique and recognizable logos in sports. I could spot a Mighty Ducks jersey from a hundred yards away and I knew that it was a Mighty Ducks of Anaheim jersey. I understand their want to move away from the Disneyization of the logo, but why throw away such an important and identifying symbol for the team?
I’d have to think a secondary logo and third jersey are on their way. When they finish milking the sales on new black and white primary logo jerseys, they will introduce the alternate. Hopefully the goalie mask will make a triumphant return upon their release.
I’m not the only one who thinks this way, the Duck’s Message Boards are on fire with a mutual Meh, and a resounding vote of confidence for Wildwing and the mask.