I have been surprised to see so much traffic coming from the “Mystery Click”. It proves a point that I have been trying to make about team’s websites: fans visit them. Fans click around and look at stuff. Fans want quality information on their team’s website.
I don’t understand at all why so many teams put a minimum of effort into their websites. Working for the minor league baseball teams that I worked for, it was very hard to convince anybody how important our website was. The websites that I had to work with as the Media Relations Director were awful. I did my best, but I didn’t have much experience at that point. Now, I would (and could) turn a team’s website into a gem if it stunk big time (if it was my job, this is just a hobby, hence the ungemlike quality).
All I ask for is a website that is updated after every game and a couple of times a week during the offseason, a good idea of what to expect if I attend a game, and factual information, like a correct schedule posted. You wouldn’t believe how often team’s schedules are wrong on their website!
Teams could even go with a simple blog format and update it everyday, I don’t care. It doesn’t have to look beautiful, it just needs to be informative. I wish some teams would get that through their heads.
By the way, the Fog Devil’s website is uber-informative. Crazy busy, but informative. Very well done.