The indoor National Lacrosse League is bringing their game to the big city expanding to both Chicago and New York for the upcoming season. The Chicago Shamrox will be playing in suburban Hoffman Estates in a the brand spanking new Sears Centre. They should see immediate success playing on the novelty of a new arena and a new team and should sustain that success until the shine wears off.
However, the New York Titans will be splitting time between Madison Square Garden and Nassau Coliseum on Long Island, hardly the way to build a fan base. The two crowds will probably be completely different. The Titans are banking that there are enough lacrosse fans in both Manhattan and Long Island to fill both arenas.
It doesn’t help that the team has a head scratcher of a logo. At first I really liked it, the “T” worked in as the opening of the helmet is pretty clever and it looks very ominous. But the more I look at it, the less I identify it as a helmet, even though I know what it’s supposed to be. Now that I know that the opening is a “T”, it’s all I can focus on. The rest of the helmet just looks like a blob surrounding the “T”. And the wordmark doesn’t work for me at all. The T’s look like a smaller font making the “TIT” look weak. The “ANS” looks huge and it dominates the word mark.
If there is one place in this country that a lacrosse team splitting their time between two arenas could work, New York is it. But with only four games at each arena, will anybody really care about the team or will it be treated simply as a novelty. Will there be anybody screaming “GO titANS!!”?