Imagine, if you will, the nickname “Slaughter” in the hands of the ABA or the NIFL (in the hands of the NIFL it would be the Shicago Slotter). Blood would be splattered all over a cartoon cow giving a big thumbs up and a wink. It would be a logo that would make animal rights activists wince and vegetarians pass out, not that that’s a bad thing, necessarily.
But it isn’t a good thing for a team that’s trying to make it’s mark in the increasingly crowded sports scene of Hoffman Estates, Illinois. The new Sears Centre now has four professional franchises that call it home and each team has to do what it can to set themselves apart. The Slaughter could have chosen gross and creepy and drawn some attention, but with three other teams sporting somewhat classy logos, they were smart and took the high road.
Instead, to make some big Chicagoland waves, they hired Steve “Mongo” McMichael as their Head Coach and William “The Refrigerator” Perry as their Director of Football Operations. That’ll do the trick.