I have to agree with one of the posters who said that the logo isn’t ugly, it’s just bad design. It’s a big mess of random ingredients that don’t do a good job of illustrating each other in any way.
The hills and waterfall are supposed to illustrate the Natural part of the nickname but they look about as natural as the ones in Angels Stadium. The hill looks more like a building and the waterfall like a fountain shooting out of the top of the building. The pool at the bottom of the waterfall has depth and a little bit of a 3D effect but it is ruined because the clouds (?) of mist are totally flat.
The thunderbolt in the word Natural is supposed to tie back to the movie The Natural but the wordmark doesn’t help illustrate the concept of natural that the hills and waterfall are trying to convey. And something is wrong with the thunderbolt. I can’t figure out what it is, but it looks off. Something doesn’t line up quite right or there is something wrong with the shading or maybe it just has to look like that because it’s in the middle of an “N”. Either way, it looks wrong.
And don’t even get me started on the baseball and double swoosh thing. That is without a doubt the worst part of this logo. It doesn’t relate to anything and doesn’t belong anywhere near the rest of this logo. It’s just plain horrible.
Someone suggested that this logo is probably a victim of too many hands at work. The designer probably had a much cleaner design originally but management got involved and asked them to add all sorts of extras that ended up making the logo too busy. It’s definitely a good explanation and probably what happened to make this logo such a mess but it doesn’t excuse some of the more technical problems like the “N” or the two swooshes behind the baseball (which might exist to mirror the waterfalls pattern).
However it came to be, this logo is a massive disappointment. A great opportunity for a very special logo has been wasted on a bloated, unnatural compilation.