A little bit of background on the Iowa Energy is in order. The team released a handful of finalists to the public last month and asked for fans to vote. Unfortunately, Iowa Scarecrows, Iowa Thoroughbreds, Des Moines River Rats, Iowa Corncobs and Iowa Maize were all met with fierce backlash so the team pulled the plug on the name the team contest. Most expected another group of nicknames to choose from but instead the owners chose the Energy on their own. While none of those nicknames were particularly great, except maybe the Scarecrows, I’d be willing to bet that there are a lot of people cursing their complaining now.
And while the name is bad for so many reasons, the logo is even worse. I used to doodle a lot during elementary and middle school and one of the things that I used to do is draw a baseball or a basketball or whatever and draw a face on it, usually grimacing with eyes around the seems with flames trailing it. I never thought that if I would’ve developed it a little bit further it could one day become a professional logo.
This must have been some quick and easy money for the design team. For their sake, I hope they didn’t charge by the hour because I doubt it took too long to do. In fact, in less than two minutes I drew this on my drawing pad…
I haven’t even mentioned the colors. Now I like these colors, they look great…when they are the Phoenix Suns colors. Mike mentioned that the owner is a huge Suns fan, however, the Energy have nothing to do with them at all. They are affiliated with the Bulls and the Heat. Seems like stealing an NBA team’s very unique color scheme without any other reason than “I like it” is a weird way to build a new team and brand.