The NHL season is fast approaching and if you didn’t already know, the entire league is changing it’s jerseys this season. They are going to a new, high performance jersey designed by Reebok. I don’t even want to get into the new design and cut of the jersey other than to say that I dislike the whole idea, but at least it has given us something to talk about.
My favorite NHL team is the Vancouver Canucks simply because they were the closest to where I grew up and because I loved their logo. Growing up in the Pacific Northwest (near the Canadian Southwest) Orca whales are a big part of our culture and have a deeper meaning than they do anywhere else in North America. I appreciate their use in this logo, even if it has virtually nothing to do with the nickname Canucks (in fact, it had more to do with their old ownership group, Orca Bay Sports and Entertainment, but I’m fine with that). However, I wasn’t sold on the burgundy in the old logo and I was happy to hear that they would be returning to the Canucks original blue and green color scheme with their redesign.
Unfortunately, they didn’t bring any green into the recolored logo, and I don’t know why. White, silver and navy don’t make for a particularly striking logo, especially on this jersey. The green really stands out on the stripes and sleeves and on the alternate logo and it needs to be repeated on the crest. Combine the crest with the one color “Vancouver” text above it and you have a big colorless hole right in the middle of the jersey. It’s disappointing that they fouled it up so bad in that respect because it could’ve been wildly successful.
The one thing that they did get right is the alternate logo. Basically it’s just an update to their original primary logo…
It finally looks like a “C”. It was too hard to quickly understand what they were getting at in the original. Although what I loved about the old stick in a hockey rink is that the Canucks were willing to celebrate one of the lamest logos of all-time.