>Welcome back correspondent Chris Roberts with his review of the soon to be released Tampa Bay Rays logo. My thoughts are in the comments…
For contrast, enter the Tampa Bay Rays.
Now before you say, “Hey, new guy at the Sports Logo Pundit, the team’s called the ‘Devil Rays,’” note that the team from the glowing orange dome is being reinvented across the board – new logo, new unis, new colors, new name. Well, not so much a new name so much as the name going on a diet and shedding six keystrokes.
I hated the old look. The color combination was horrible, and the logo always seemed too busy to me. I say that because, well, I prefer the old logo to this one.
Blue is a favorite color of mine, so points to the Rays for the new color scheme, but the logo is painfully bad for two reasons.
First, the font is a very weak choice. While this slight skewing of the Mediaeval font might look nice on a book jacket or a plaque, try telling me with a straight face that it looks passable on a uniform. Well, I suppose it doesn’t look all that bad, but it’s at best quite weak looking when on the uni.
Second, the primary logo could have been so much more, especially when you put it up against the old logo. Maybe they’re trying to pander to the roughly 25% of people living around Tampa Bay that are over 65 with something easy on the eyes. Maybe they really wanted to have a logo that would cause people to think they were going shopping instead of going to a Rays game – heck, that might even boost attendance. No matter the motivation, the new logo is a downgrade from their gaudy former logo – this is very noticeable when you compare the old word mark to the new.
Other minor details are the diamond – I’d rather have it without home plate and second base; with those features I think it looks cheap and makes something that should be subtle annoyingly obvious – and that odd gleam on the “R.” Plus, the logo is just plain – you can be simple without being plain. The plain logo leads to the even plainer uniforms, which can be a good thing, just not here.
Overall, this logo gets a grade of a weak (recurring theme here, which is quite fitting considering the franchise’s considerably weak history) C-, higher than it should be if only for the use of blue.